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  • Onboarding self-service tool

    We were scaling fast, but onboarding was still stuck in the stone age, running on a single anxiety-provoking spreadsheet. The tool we built broke the bottleneck and gave us a clear path to full client self-service.
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    28 AUG 2025 17 min READ Case study

    AI Agentic PPC Optimisation

    Trust is the foundation of every relationship. And whether we realise it or not, we are already in a serious one with technology. It is evolving faster than we are and our trust is still catching up, trying to define what it should look like. This project is my exploration of trust in agentic flows.
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    01 AUG 2025 10 min READ Case study

    Two-sided marketplace

    At SkoolBag, we explored launching a two-sided marketplace: a place where parents could discover and book kids’ activities, and providers could list and manage their offerings. We called it KidScene.
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    27 MAY 2025 9 min READ Case study

    White label design system

    The state of our design files was slowing everything down. Branding was manual, handovers were confusing and devs were working with outdated assets. I took ownership of the problem and built a system that finally scaled with the product.
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    10 JUN 2024 4 min READ Case study

    Login tickets: Eliminated

    It started as a fix for login support tickets, but the OTP flow I introduced ended up clearing our backlog and becoming the preferred login method for 500,000 parents.
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    07 MAY 2024 4 min READ Case study

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