Onboarding self-service tool

We were scaling fast, but onboarding was still stuck in the stone age, running on a single anxiety-provoking spreadsheet. The tool we built broke the bottleneck and gave us a clear path to full client self-service.
Read more
29 OCT 2025 17 min READ Case study

Admin console redesign

How do you “single case study” your favourite 2-year project? I couldn’t. So I made a mini anthology: a collection of real design moments from my time at SkoolBag.
Read more
20 OCT 2025 11 min READ Case study

AI Resume optimisation

In a highly saturated job market, being seen is everything. How can we leverage AI to improve fairness and visibility in hiring systems by helping candidates present their genuine experience?
Read more
15 OCT 2025 8 min READ Case study

AI Agentic PPC Optimisation

Trust is the foundation of every relationship. And whether we realise it or not, we are already in a serious one with technology. It is evolving faster than we are and our trust is still catching up, trying to define what it should look like. This project is my exploration of trust in agentic flows.
Read more
01 AUG 2025 10 min READ Case study

Two-sided marketplace

At SkoolBag, we explored launching a two-sided marketplace: a place where parents could discover and book kids’ activities, and providers could list and manage their offerings. We called it KidScene.
Read more
27 MAY 2025 9 min READ Case study

White label design system

The state of our design files was slowing everything down. Branding was manual, handovers were confusing and devs were working with outdated assets. I took ownership of the problem and built a system that finally scaled with the product.
Read more
10 JUN 2024 4 min READ Case study

Login tickets: Eliminated

It started as a fix for login support tickets, but the OTP flow I introduced ended up clearing our backlog and becoming the preferred login method for 500,000 parents.
Read more
07 MAY 2024 4 min READ Case study